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Everybody is talking about Search Engine Optimization (SEO) which takes a lot of training, and usually a lot of patience. Without going into the technical details, the big long-term payoffs are made with SEO, and the quick short-term payoffs are made with collateral marketing, PPC advertising, and conversion architecture.

Collateral Marketing

It's everything you do to leverage the power of your Web site. It's business cards and brochures that send viewers to your site for more information. It's letterhead, billboards and coloring books. But it is also riddles that are only answered on your site, Internet-only coupon offers that you explain over the phone, and of course... e-mail marketing, which is a whole subject unto itself.

Pay-Per-Click Advertising

Not for everyone, pay-per-click done correctly is a God-send. Done incorrectly, it's a curse. Since you only spend your ad budget when someone actually clicks your ad, a good pay-per-click ad writer will make sure the ad is only shown to surfers who are probably searching for your goods and services. Further, the best ad writers make sure that only your target audience finds the ads interesting enough to click. Read more about pay-per-click.

Conversion Architecture

The average Web site converts at less than 5%. That means that of a hundred visitors, fewer than 5 will actually fill out your form, call you up, or buy your product. Sure, the Web2.0 trend is about making the Web user-friendly, but the motivation for warm and fuzzy interfaces is cold hard cash. When visitors don't have to lift a finger to get an instant call back from your office or dispatcher, you can bet that user-friendly click-to-call is like an automatic deposit to your bottom line. Read more about conversion architecture.

When you design from the bottom line up, you put the customer first. Every word on your site is about his or her problems and how you can solve them. If your Web site is only converting at 5%, our main problem isn't generating more traffic, it's converting more of the traffic you've got! Please give us a call at (866) 457-6979 or use the form at right.