Convert Visitors to Customers

What the heck is Conversion Architecture?

Conversion Architecture is our self-important industry term for "Design for the customer, stupid!" The average Web site converts at less than 5%, meaning fewer than 5 out of 100 people will reach out to your business on the average Web site. The guy at the party who talks about himself all night (or brags about his CSS mastery) is going home alone.

In the same way, if your Web site focuses on you and your business, instead of the customer's needs and how you can solve them, you are going home alone.  To convert, you have to get your visitors imaging themselves enjoying the benefits of your product or service. If your site is getting a thousand visitors per month and only five calls, re-writing it with conversion architecture could easily double or triple your conversions immediately. 

What's your personality type?

Do you have an emotional need to get all the facts or are you more interested in the effect on people or your bottom line? Whatever personality model you prefer, your visitors are going to approach your products and services with a pre-existing mind set that is driving, analytical, humanistic, choleric, sanguine, etc. While you can't deploy a different Web site for every personality type, you can make sure the individual pages and paths to conversion are carefully designed to engage and direct every personality type.

What about Web2.0 Web Design?

Everyone and their grandmother is getting on the Web2.0 bandwagon, and with good reason. Web2.0 Web sites tend to convert much better than traditional Web sites. Underscoring the notion that customers want you talking to and about them, the emerging standard for Web design simply encourages us to make sure we make it as easy as possible for visitors to get what they came for from your site and from your company. Read more about Web design.

If your site is not converting as well as you would like it to, we urge you to use the form at right or call us at (866) 457-6979 and each of us appreciates the chance to earn your business.